Spotify Introduces Fan Insights, A Free Artist Analytics Tool
Spotify Introduces Fan Insights, A Free Artist Analytics Tool
Today, Spotify are rolling out a limited beta of Spotify Fan Insights, a dashboard that helps artists better understand their Spotify listeners to more effectively grow and engage their fan base.
With over 75 million users and 1.7 billion hours of listening each month which adds up to 20 billion listening hours a year (and growing), Spotify has the largest, most engaged audience in the world. This high level of fan engagement opens up a big opportunity for artists to understand their fans more deeply.
Fan Insights helps artists better understand:
- Who your fans are, including demographic information.
- Where your listeners are in the world and how this audience is evolving and growing over time.
- How your fan base is listening and their other music preferences.
- The level of passion and engagement of fans and how these behaviours differ between passionate and casual listeners.
The limited beta of Fan Insights is rolling out today on desktop computers and a basic version is available on mobile. There are have plans to open up broader access in the coming months; artists interested in learning more can request access here.
Source: Spotify